If you run your own online business, then you are certain to have a website from which you sell your products or services. You need your website to be the best that it can be, which is where A/B testing, or split testing comes in. Split testing allows you to create and display two different types of the same web page, to see which attracts the most interaction from your site visitors and customers. This is incredibly important for a number of reasons; Here are a few for you to think about if you don’t already use split testing.
- Easy Analysis
One of the biggest benefits of AB split testing is how easy it makes analysing results from your tests. You can create and display two or more variations of the same web page, and easily see how long visitors spend on the different pages, and how many sales you get from the separate pages. This way, you can easily distinguish which page is the most successful and can then make the decision to display this variation of the page full time. This means that customers will spend more time looking through your content, and will have more time to be convinced to buy one of your products or services.
- Helps You Improve
A/B testing allows you to create different versions of the same page, and compare them. When you do this, you are likely to take every aspect of these pages into account and make them the best that they can possibly be, meaning that you will be displaying two or more pages, all of which have the highest quality. This means that not only will you be displaying the better page out of the ones you have tested, but you are also displaying the best page possible in general. Simply choosing to test different ideas for your pages subconsciously makes you improve them.
- Reduced Bounce Rates
Bounce rates are the number of people that visit your website, and then “bounce” onto another one, without taking any time to review your content, other pages or products and services. When you’ve spent a lot of time on a website, this can be incredibly disheartening. Luckily, A/B split testing helps you to improve content interaction on your page, which, in turn, will reduce your bounce rates. This means that more people will spend more time reviewing the content on your page, which is great for a number of reasons, the most important being sales conversion. The more time you spend browsing in a shop, the more likely you are to buy something, and your online business is no different.
A/B testing has a large number of benefits for your business, much more than is mentioned here, with the possibility of increased sales being the most important. At the end of the day, even an online business has to make money, or it won’t survive for very long, so split testing really is worth the money.